Posted by Zosi Team on April 21, 2021Tweet Share Share
You may be thinking that Alchemy Academy looks a little different today, and you’re right. Today marks our official transition to Zosi, a completely redesigned and re-engineered brand and learning marketplace.
What’s Changed and What Hasn’t
Alchemy Academy has evolved into Zosi. We’ve updated our logo, typeface, colors, and imagery to better suit our new identity. Our brand takes inspiration from the foundation of our company, alchemy — the practice of turning a diverse set of ideas, goals, and materials into results that solve problems so seamlessly, it’s almost like magic.
Zosi gets its name from one of the first authors of alchemy, Zosimos of Panopolis. His expansive catalog of writings detailing alchemical practice symbolizes our commitment to doubling down on Alchemy Academy’s roots: providing the resources you need to learn, innovate, reflect, and progress.
Our new logo, the crucible, symbolizes the essential tool used by alchemists. Renowned for their ability to withstand rapid changes and high intensities, crucibles help transform material to astounding results. The same, we hope, can be said for your use of Zosi.
The award-winning courses synonymous with the Intertek Alchemy brand are still here, and we’ve added a few new ones to boot. The way you view courses, however, has changed. Our new course player is sleeker and easier to navigate. A single platform houses new courses, expanded course features, and increased opportunities to interact with our experts via live, virtual events.
Our support articles have expanded to ease the transition. You can find those here.
How We Landed On Zosi
For years, Alchemy Academy helped teams get the training they need, whenever and wherever they need it. As our customers’ needs have evolved, our business and products have evolved right along with them. We built our new brand identity and the overall customer experience to scale and change in step.
Now, we have a new vision: Give our users the best experience on the market and build an ever-closer professional community. The solution? A simple, powerful, and all-encompassing new learning marketplace. Thus, we give you Zosi.
Digging Deep to Grow Our Community
With the launch of our new brand, we wanted to honor all of the world-class course and editorial content that helped so many catapults their careers, while creating a space where innovation and connection are easier than ever.
We wanted a place where busy individuals and corporate decision makers alike could find not just the training they need with a few simple clicks, but a community to help them grow along the way.