Using Traceability to Add Transparency and Trust to Your Brand

Bob Whitaker, Ph. D.

Produce Safety Advisor, Produce Marketing Association

Bill D. Potter, Ph. D.

Senior Food Safety & Quality Consultant – Alchemy

Evolving traceability demands for food suppliers can create pressure to follow the latest trends. One step forward and one step back is no longer sufficient for growing consumer concerns in transparency of food sourcing. Adding Brand…