Privacy Policy

Last Updated: April 16, 2021

To download and/or print this Privacy Notice, click here.

Your privacy is important to us. This Privacy Notice describes the types of information Alchemy Systems (“Alchemy”) collects from and about you when you visit https://academy.alchemysystems.com or any other of our websites where this Privacy Notice is posted (each a “site”) or otherwise interact with us or request services from us as described further in the Privacy Notice.  The sites, applications, and other interactions with us are collectively the “Services.” References in this Privacy Notice to “we,” “us,” or “our,” are references to Alchemy. This Privacy Notice also describes how Alchemy uses and discloses personal data, as well as the choices available to you regarding our use of your personal data and how you can access and update this information.

Residents of California have additional rights. California residents should click here to learn more.   Alchemy is the data controller of personal data collected through the Services.  Alchemy is a U.S.-based company in Austin, Texas at 5301 Riata Park Ct F, Austin, TX 78727. You may contact Alchemy according to the contact information provided in Section 10 below.

When you use the Services, you consent to the use of your personal data by Alchemy as outlined in this Privacy Notice. We recommend you read this Privacy Notice, our Cookie Notice and Terms and Conditions carefully.  This Privacy Notice is subject to change. Use of the Services after the Privacy Notice is updated indicates your consent to any changed terms.

This Privacy Notice will explain:

  1. What personal data we collect
  2. Why we collect your personal data and the legal basis for processing
  3. How we disclose your personal data
  4. How we protect your personal data
  5. How long we keep your personal data
  6. Your rights with regard to your personal data
  7. Additional information for California residents
  8. Additional information for Nevada residents
  9. Third-party platforms
  10. Questions or complaints about the Privacy Notice

1.What personal data we collect

Categories of personal data collected: Alchemy collects the following categories of personal data:

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes.

Sources of personal data: Alchemy collects these categories of personal data about you from the following sources using the following modes of collection:

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time

Information about children: We do not direct our services or our website to children or individuals under eighteen (18) years of age, and, therefore, we do not knowingly collect or sell personal information of children. Individuals under the age of eighteen (18) should consult with their parent or guardian about the use of this website for their benefit.

2.   Why we collect your personal data and legal bases for processing

We collect your personal data for the following purposes:

Where the processing is necessary for entering into or the performance of a contract with you.  

This includes:

Based on your consent. For example, consent for marketing purposes, consent to cookies, or where you agree to participate in customer surveys.  You can withdraw your consent at any time. We also process information collected through cookies, such as your location data, IP address, and content viewed on our website, for marketing, site personalization and targeted advertising purposes. We use targeting cookies to market only Alchemy products or services to you on our sites.  You can manage or disable cookies at any time by adjusting your browser settings.

Where the processing is necessary for the purposes of the legitimate interests pursued by a third party or us (to the extent it does not infringe on any data subject’s fundamental rights and freedoms).  This includes:

As is necessary for compliance with legal obligations to which we are subject.  This includes:

  1. Satisfying any government reporting obligations and requests.
  2. Monitoring, reviewing, retaining, and/or disclosing any information as we deem necessary to satisfy or respond to any applicable law, regulation, legal process, or governmental request.
  3. Cooperating with law enforcement and other authorities in investigating a claim of illegal activity.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

3.         How we share, disclose, and use your personal data

We do not sell, trade, or rent your personal data to third parties. We disclose personal data that we collect about you to the following categories of third parties:

Alchemy is a U.S.-based company. By using Alchemy’s Services, you are transmitting information to the United States. If you are a resident of another country, note that the United States may not afford the same privacy protections as your country of residence. If you reside outside of the United States and provide your personal data to Alchemy, you understand that it will be transferred from your current location to the offices and servers of Alchemy and its authorized third parties located in the United States.

To the extent applicable with our business customers, we rely on the Standard Contractual Clauses approved by the European Commission, as amended from time to time, to transfer personal data of EU residents to third party recipients outside the European Economic Area.

4.         How we protect your personal data

We will put in place appropriate technical, physical, and organizational or administrative measures to protect personal data from accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, or misuse taking into account the state of the art, costs of implementation and risk. Unfortunately, no method of transmission over the Internet or method of electronic storage is 100% secure. As a result, while we will strive to protect your personal data, we cannot and do not guarantee or warrant the absolute security of any of your personal data. We will not be and are not liable for disclosures of your personal data due to errors in transmission, networks that we do not control, nor unauthorized acts of third parties.

In the event that we are required by law to inform you of any unauthorized access to your personal data, we may notify you electronically or in writing in accordance with applicable law.

5.         How long we keep your personal data

We will keep your personal data in accordance with all applicable laws and until such time as we no longer reasonably expect to need to use it for any legal and legitimate purpose after you close your account with us. At the appropriate time, we will take reasonable steps to destroy your personal data in a safe manner.

6.         Your rights with regard to your personal data

Depending on your local law, you may have certain rights regarding personal data we have collected about you. Depending on your local laws, these rights may include the right to:

Certain of these rights may be subject to limitations or conditions. You may also be able to limit the use and disclosure of your personal data in order for them not to be processed by following the procedure mentioned below.

If you would like to exercise any of these rights provided under local law, you may contact the data privacy office at: [email protected]. We will not discriminate against you for exercising any of these privacy rights.

To unsubscribe from receiving our marketing email communications, you may contact us or follow the unsubscribe instructions in each email. Please note that you will continue to receive transactional or account-related communications from us.

If you would like to make a complaint about how we handled your personal data or make a complaint about a breach of data protection laws, please contact us using the information provided below in Section 10. Complaints will be investigated, and the outcome of the investigation will be communicated to you after the complaint is made in accordance with applicable law. You may have a right in some locations to file a complaint with your local data protection authority.

7. Additional information for Residents of Other Regions

            A.  Additional Information for Australian residents

            If you are a resident of Australia, this section provides you with additional information about the collection, storage, disclosure and use of your personal information under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (“APPs”). If you are resident in Australia, and we collect personal data from you to provide Services, the following additional requirements will apply to you:

            B.  Additional Information for Brazil residents

            If you are a resident of Brazil, in addition to the rights mentioned above in Section 6, you are entitled to enforce the following rights:

If you have any questions or comments regarding your rights under Brazil’s Lei Geral de Proteção de Dados (LGPD), please contact our data protection officer at [email protected].

8.         Additional information for California residents

If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to make certain disclosures about our personal information practices and provides you additional rights related to our collection, use, and sale of your personal information.

            A.  Notice of Collection

We collect the following categories of personal information about you and use the personal data for the following business or commercial purposes. We do not sell, trade, or rent the personal data of California residents.

Category of personal data collectedCategories of sources of collectionBusiness or commercial purpose for useCategories of third parties with whom personal data is shared
Identifiers   Name, email address, phone number, telephone number, IP address, and unique device identifiersDirectly from you when filling out your profile or otherwise engaging with our ServicesServices registration Provide our Services Product purchases Customer service Improve our Services Develop products Information security Marketing and analytics Track site referrals Site personalization  IT service providers Payment card vendors Business affiliates Marketing or analytics service providers Social media partners Government or law enforcement
Categories of Personal Information in Cal. Civ. Code Section 1798.80(e)   Name, phone number, employment, and credit card number (but it is collected and stored by third party payment processors, not Alchemy).    Directly from you when filling out your profile or otherwise engaging with our ServicesServices registration Provide our Services Product purchases Customer service  IT service providers Payment card vendors  
Commercial Information   Course purchases, subscriptions, examination purchasesDirectly from you when you choose to make a purchase through our ServicesServices registration Provide our Services Product purchases Customer service  IT service providers Payment card vendors Business affiliates Marketing or analytics service providers
Internet or Other Electronic Network Activity Information   Browsing history, search history, courses accessed, time spent on pages or the Services, pages visited, features used, your search queries, click data, date and time, referrals to sites, interactions with advertisementsIndirectly from you by observing your interactions with our ServicesImprove our Services Develop products Information security Marketing and analytics Targeted advertising of Alchemy products or services on our sites Track site referrals Site personalization  IT service providers Business affiliates Marketing or analytics service providers Social media partners
Geolocation Data   Country, city, and zip codeDirectly from you if you choose to provide this information when filling out your profile   Indirectly from you based on IP address IT service providers Marketing or analytics service providers
Audio or visual information   Photographs, course recordings of presenters    Directly from you if you choose to provide this information when filling out your profile  Provide our Services  IT service providers  
Professional or employment-related information   Professional courses viewed, professional course credits, assignments, and professional course certificatesDirectly from you if you choose to provide this information when filling out your profile or if you apply for a job   Indirectly from you by observing your interactions with our ServicesServices registration Provide our Services Recruitment  IT service providers Marketing or analytics service providers  
Inferences Drawn from Personal Data   Preferences, characteristics, behaviorDirectly from you if you choose to provide this information when filling out your profile   Indirectly from you by observing your interactions with our ServicesImprove our Services Develop products Information security Marketing and analytics Targeted advertising of Alchemy products or service on our sites Site personalization  IT service providers Marketing or analytics service providers Social media partners  

Alchemy does not sell your personal data. Like many organizations, we engage third parties to help us deliver marketing messages to you about Alchemy products or services on our website. In doing so, we may make available or transfer your personal information (e.g., identifiers such as your IP address, geolocation data, and Internet or other similar network activity) to third parties, such as marketing or analytics service providers and social media partners. We do not believe this is a “sale” of personal data as defined under the CCPA. Nevertheless, we provide you with the ability to opt-out of the disclosure of your personal data in connection with targeting cookies by following the link available in the Cookie Policy.

In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation, we may transfer, sell, or assign to third parties information concerning your relationship with us, including, without limitation, any and all categories of personal data that we have collected about you in accordance with applicable law. We also may disclose this information in connection with the due diligence for any such transaction. Any acquirer or successor may continue to use your data as set forth in this Notice.

            B.  California Privacy Rights

If you are a resident of California, the California Consumer Privacy Act (“CCPA”) provides you with the following rights regarding your personal data:

If you would like to exercise any of these rights provided under local law, you can contact us at: (866) 435-5117 or [email protected].

Only you or an authorized agent acting on your behalf may make a request related to your personal data. We may need to verify your identity (and if applicable, your agent’s authority to make the request on your behalf) before we are able to process your request. We will ask you to provide certain information to verify your identity: name, e-mail address, and telephone number.

If you have an authorized agent who makes the request, then (i) we need proof that you have provided the agent with power of attorney; or (ii) you must provide the agent with signed permission to submit a request to know or delete; you must verify your identity directly with us; or you must confirm with us that you provided the authorized agent permission to submit the request.

During the verification process, we will try to match the information you provided against known information in our databases. If we still need additional information, we also may contact you or your authorized agent by e-mail or telephone number to ask you additional questions about the products or services you purchased or your last order with us, so that we can match your identity with the personal data we have about you. In some instances, we may ask you to declare under penalty of perjury that you are the consumer whose personal information is the subject of the request.

If we cannot verify your identity or sufficiently differentiate you from another consumer, or cannot confirm an agent’s authority to act on your behalf, we are not required to fulfill your request.

9.         Additional information for Nevada residents

Nevada residents have the right to opt out of the sale of certain “covered information” collected by operators of websites or online services. We currently do not sell covered information, as “sale” is defined by such law, and we do not have plans to sell this information.

10.       Third-party platforms

This website may contain links, features, components or other interactive tools to websites maintained by outside organizations, including third-party social networks (such as Facebook, Twitter, LinkedIn), and that by using these you are providing your personal data to these third parties and not to Alchemy. Please be aware that these third-party websites are governed by their own privacy policies and information practices different than Alchemy’s. We are not responsible for the content or policies maintained by these websites. Please familiarize yourself with the privacy policy of any third-party website you visit, as it will govern any information you submit to that website.

11.       Questions or comments about the Privacy Notice

Your privacy and security is important to us.  We continually monitor customer feedback and seek to improve our services to meet your needs.  If you have any questions or comments about Alchemy’s Privacy Notice, the information practices of this website, your interaction with Alchemy’s website, or our service providers, you can send an email to the data privacy office at: [email protected].

Our representative in the EU is Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues and can be contacted at [email protected].